The Faction is the premier platform and heavy music community in Australia.

WHY DO WE DO IT?

We love heavy music. We Live it, Breathe it, talk about it, obsess over it. We try to predict festival lineups, wish for reunions of bands long broken up, long for albums from bands who have gone dormant, talk about ultimate lineups of bands and wish bands would make records like "their old stuff" and melt when we find that new band that
just "gets" you.

Punters, Band Members and Industry alike. If you know, you know.

 

And that is The Faction. A small but noisy group within the herd, the ones who buck the trend, the ones who are different, the freaks, the weirdos, the legends. The ones who find themselves at home and at peace in a moshpit, who find calm in a heavy song, who got through a tragedy or a breakup with a heavy song or album.

We are a part of the celebration of heavy music and the discovery of new bands and music.

NUMBERS

​- 5000+ users in e-mail database

- 7500+ Facebook Likes

- 3500+ Instagram Followers

- 3000+ users in Push Notification Pool

- 2700+ Users in Facebook Group

- 1000+ weekly downloads of Matter of Faction Podcast

- 1,200+ playlist followers across Spotify, Youtube & Apple Music playlists

ENGAGEMENT

Social: 100,000+ monthly/regular engaged users, but given premieres or early announcements,

content has reached up to 200k+ users on Facebook

WHAT WE DO

 

Each week, The Faction...

- has a 3 hour audio/radio show that streams at iheartradio.com.au and in our app (looped),

featuring new music adds, talk, interviews, ads and news

 

- Releases The Matter of Faction Podcast

- Posts Heavy Music News and Memes on Socials

- Posts about the new music added to the Show

- Sends a Push Notification to All users with exclusive codes for discounts on vinyl, tours festivals,

merch bundles and more

Each Month, The Faction...

- Posts new T-Shirt Designs in collaboration with artists/bands/brands in

our print-on-demand webstore

- gives away an XBOX or Playstation or Guitar or merch bundle to the value of $400 to app users

Each Year, The Faction..

- does the Annual Hardest 100 Voting Comp & Countdown in Q1

- Has a Free Entry Birthday Party gig

Users can...

 

- Gain discounted or 2-for-1 Entry to BLAM events in capital cities with The Faction App on entry

PARTNERSHIP OPPORTUNITIES

EXCLUSIVE CONTENT PUSH NOTIFICATION

Partnering on releasing an exclusive vinyl variant, exclusive merch bundle or exclusive discount code to all Faction Members. MUST BE TIME-LIMITED.

 

BANNER PLACEMENT

- App Scrolling banner placement

- Facebook Page Banner placement

- Website Banner placement

- EDM Banner in weekly EDM

NAMING RIGHTS PARTNERSHIPS

- Station Partner Rights

(THE FACTION, POWERED BY *BRAND*)

- Presenting Partner for Hardest 100 Countdown

- Name partner for Podcast

(Matter of Faction Podcast, brought to you by The Handshake Media Group & *BRAND*)

​​

ON AIR OPPORTUNITIES

- in-stream ad on weekly radio show

- in-stream ad on Matter of Faction Podcast

EVENT PARTNERSHIP

- Opportunity to partner with The Faction to offer VIP ticket bundles, discount tickets or offers via

push notification or exclusive EDM

OTHER OPPORTUNITIES

- T-Shirt Design Collaboration/Profit-Split in Print-On-Demand Webstore

​- Push Notification to App users

- Weekly EDM + extra customised EDMs

- Boosted Social Posts/Cross-Posted Videos

- Youtube & Facebook Video Post featuring audio Interview with artist